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The world of web marketing is a very competitive place. In order to advertise your products to the widest possible audience you will have to know the most useful ways of advertising your websites. This is a short description of the most effective promoting methods for online marketers.

Opt-in lists - Bookmark This Website, Subscribe, Sign in, Fill out survey, Enter Contest and Newsletters: All of these are a form of "opt-in" marketing ideas that work. They are also referred to as
“Permission Marketing” because when a customer "signs up" they are, in effect, giving you
permission to send them messages (emails). Be aware that some of these kinds of website promotion can be quite time consuming, but some can really expand your market niche. Creating a consistently effective newsletter for example can test many people patience. Making one newsletter is not too hard, but try making a newsletter every month for a few years, that is a challenge. Automated programs can be added to most websites to help manage the lists of names and email addresses of people who “opt-in” to your program.

Pay-per-click advertising - Some of the search engines like Google and other types of websites offer a variety of plans for promoting your website on their website. The advantage of these ads or links on other websites is that you pay when someone actually “clicks” through to your website from theirs (most also have some sort of a nominal sigh-up fee) This method of advertising is called pay-per-click and can be quite a cost-effective method of advertising your website. The other advantage of pay-per-click is that you have the ability to selectively target specific clients, based on the criteria you select (key search words). Most websites that offer pay-per-click also allow the advertiser to monitor and manage their own accounts. This means you can create an online marketing plan as simple or complicated as you need.

Link exchanges - Link exchanges simply mean putting a link on your website for another website, while other websites put links to your website on theirs. This is normally a free exchange between consenting websites; it benefits you in two ways. First, you may get a link to your website from other sites (this is called an in-link). Second, some search engines take your in-links into consideration with regard to your placement. The more in-links you have, the higher you are placed on some of the search engines.

Listservs or List Groups - These are similar to newsgroups with the exception that they use Internet browsers or e-mail programs for communication. Like Newsgroups there are often rules that need to be followed but promotion "done in good taste" with these sites is often acceptable. Listservs can be more difficult to find and are often associated with special interest topics. Internet searches are a good place to start. There are literally hundreds and hundreds of newsgroups and listserve-type
services available. Finding listings for these in your area will take some work. Some may be
listed on Internet website pages while others are only found through word of mouth with people who use them. You may need to call some web hosting companies or other business groups in your area in order to find listings for these groups. If you do join some of these, follow their guidelines and you will be rewarded by an increase in traffic to your website.

Advertising and web site promotion are critical to the success of your business. Utilizing the most effective means of advertising will greatly improve your chances of succeeding in your home-based business ventures. The most profitable internet marketers take full advantage of the advertising tools available to them.