Sales letters are considered to be, for your product the unpaid, untiring salesman. They will reward you if you make them effective. You are leaving so much money on the table if they are ineffective. To make the most of your salesmen-in-print, try the following tips:

First of all, analyze other people’s sales letters. File away any sales letter you receive and it tempts you to buy. Get the file out and look for inspiration when you next have to write a sales letter. Examine the layout, the offer, how it is presented and the wording for each retained sales letter. Make notes on the sale that did not persuade you to buy by pointing out where they went wrong, and where improvements can be applied.

In the letter, testimonials should be included. What would really add to the proof your prospect needs to become interested in what you have to offer are comments from official sources that are outside your company, or even from satisfied customers. The request form at the end of the letter is one often neglected part of the sales. It must be made easy to complete, clear and attractive. To be sure that the customer is in no doubt about what he is ordering, restate the offer on the form. Make it easy for the prospect to contact you by including a contact address, an e-mail, a fax number as well as a contact phone number.

Many people when they first see a sales page they first scan the headline, and afterwards they go to the bottom of the page to read the PS. The PS summarizes the offer, so make sure that yours does that. To fully give the benefits you are offering use three not two if you feel you need more than one PS. Marketers know one or three PS’s work better than two by testing.

You can try testing everything in your sales letter. A difference to your response rates can be made by changing your offer, the price, and the typeface or how is the customer encouraged to respond. At least test different headlines if you do not have the time or resources to test everything. It has been shown that by simply changing the deadline the response can be double or better. Take some time to analyze the results, after the sales page has been before your prospects for a while.

When you have written your letter you had a clear outcome in your mind. You can check if you got the outcome you wanted by taking a look at the response to the sales letter. If you didn’t get the outcome you wanted, search for the reason. There are two reasons for which a sales letter cannot sell a certain product. Either it is too complicated, and in this case the customers have troubles understating it, or it does not express the benefits well enough.